1968- Doug Englebart and William English demo an interactive computing system.
-set precidents for both the internet and personal computers
-introduces the mouse
1970- "Software- Information Technology" Exhibition at the Jewish Museum
brought new media art and the issues that surround it into the eye of the general public
1970- Hans Magnus Enzensberger writes a Marxist Theory of Media
-suggests a new orginization of media in which the masses can be producers and not just passive receivers of culture and media, and thus create the means for social change
1972- Jean Baudrillard writes "requiem for the Media" in response to Enzensberger
-rejects Enzenbergers' idea of turning the consumer into producers of media
-says media is inherently a tool of bourgeois control, and that all it contains is reduction of what it reproduces to pale models
1972- Raymond Williams writes "Television: technology and cultural form"
-rejects technological determinism
-provides a case study of the causes and effects 0f television
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